Daily Mind's project started due to a mix of professional experiences and the founder's desire to balance her working pattern and parenting style; She wants to be more present as a mother and role model for her daughter.

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Daily Mind is an online store that sells children's toys, educational materials and creative resources for children and parents. To inspire and facilitate a joyous childhood and make it easier for parents, their parenting journey

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In 2019 Daily Mind was born; as an advocate platform working for parents' and children's well-being and determined to share the importance of educating our children about self-esteem and self-confidence through life skills as the base of a healthy future.

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The company's mission is to support families' happiness and well-being, providing beautiful, innovative toys, educational products, and mindful resources for children whilst encouraging positive parenting.

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In 2020, in the middle of a global pandemic, Daily Mind made its name in the UK and even has international consumers worldwide.

The brand has grown to deliver an excellent customer experience and have a positive and strong relationship with reliable suppliers. 

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Daily Mind truly believes that what counts are not just made a profit but offers exceptional resources and impacts the final users' lives.

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Daily Mind's vision is to create a Global Parenting Community to share parenting knowledge, mindful resources and support families for a bright childhood and joyous parenting journey.

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In 2022 Daily Mind's continue growing our brand as a Parenting Community to research, inform, inspire and share knowledge and experience based on early childhood research and the impacts of good parenting practices

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